Positioning The Supplement Market For Long-Term Success

Despite a barrage of negative publicity that reached a pinnacle in February 2015 with the New York Attorney General investigation of botanical dietary supplements sold at GNC, Target, Walgreens and Walmart, the industry overall still seems to be on strong footing, according to sales data, consumer surveys and expert analysis. However, future success will likely require a renewed commitment to quality and strong standards for safety and traceability.

Read more at nutraceuticalsworld.com.