Kennesaw, Georgia, based Deerland Enzymes and Probiotics is proud to announce the launch of Digestible, an educational content portal within DeerlandEnzymes.com.
The enzymes and probiotics market makes up a large part of the growing $37 billion dietary supplement industry, and its rise is driven by consumer preferences for quality supplements. According to Euromonitor International, “dietary supplements and health and wellness products positioned for digestive health are among the most popular platforms by value.”
Answering complex questions and better informing the market is a challenge not only for the consumer audience, but for all members of the industry, including manufacturers. Digestible by Deerland Enzymes is helping solve that challenge, delivering the resources and information industry professionals need to deliver the quality, effective digestive health supplements today’s consumers demand.
“This site is a hub for all things enzyme and probiotic. Our goal is to provide a wide variety of educational information related to formulating and manufacturing digestive health supplements,” said Kristin Wilhoyte, Director of Marketing Communications for Deerland Enzymes.
Digestible is a frequently updated source for key topics identified via Deerland’s close tracking of industry demand. Content will be broken down into four sections: Chew with the Experts, Easy to Swallow Science, Market Breakdowns, and Gut Reactions. These content areas align not only with industry buzz, but are topics of genuine importance in supplement formulation and manufacturing.
The portal will dive into the latest trends in the enzymes and probiotic market to distill complex topics, including the latest nutrition data, supplement formulation information and distribution innovations. Deerland sees such ‘digestibility’ as key to the success of the content hub.
“With a wide range of supplement manufacturers in the industry today delivering digestive products,” Wilhoyte adds, “we see it as important to welcome new entrants, as well as industry veterans, with truly accessible content.” The dedication to digestible content is perhaps most evident in the Easy to Swallow section, which focuses on concepts important to those at the beginning stages of their manufacturing journey in the supplement market.
With Digestible, Deerland takes a big step toward thought leadership in an effort to serve the industry at large, and drive better informed decisions in the product formulation and manufacturing processes. Industry professionals can view the content portal today at deerlandenzymes.com/digestible.
Washington, D.C., January 9, 2017—The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, and the International Probiotics Association (IPA), an international membership organization of probiotic companies, today announce the development of scientifically-based best practices guidelines for the labeling, storing, and stability testing of dietary supplements and functional foods containing probiotics. As probiotics are quickly gaining popularity, the guidelines are designed to ensure probiotic manufacturers can consistently create high-quality products that consumers can be confident in.
“We trust the industry will embrace these guidelines and integrate them into their labeling and manufacturing practices,” said Andrea Wong, Ph.D., vice president, scientific & regulatory affairs, CRN. “As more and more consumers incorporate probiotic products into their daily health regimen, we felt it was essential to develop a roadmap for companies producing and marketing these products to ensure that they meet consistent, high-quality standards.”
“We believe these guidelines will raise the bar for the probiotic industry,” said George Paraskevakos, executive director, IPA. “In working with CRN to develop this critical list of recommendations, we’ve demonstrated that the dietary supplement and functional food industry is proactive and responsible when it comes to meaningful self-regulation. These guidelines reflect the most up-to-date science and industry thinking, and will continue to be updated as best practices evolve. We should always be looking for ways to make our sector and the entire industry better for the benefit of consumers, and adhering to these guidelines is a big step forward.”
Stressing the importance of providing meaningful information to consumers, the guidelines recommend that the quantitative amount(s) of probiotics in a product should be expressed in colony forming units (CFUs). “CFU is the scientifically accepted unit of measure for probiotics. Labeling probiotic products in CFUs gives consumers the best information possible when it comes to the viable microorganisms present in the product throughout shelf life,” noted Dr. Wong.
Additionally, the guidelines’ stability testing recommendations are designed to ensure that the stated shelf life of a given probiotic product is scientifically-supported. Storage and handling recommendations advise manufacturers to consider individual product formulations and packaging, as well as storage and transport environments.
If current trends hold true, probiotic dietary supplements will be the fastest-growing supplement category in North America in 2016–2021, according to a presentation by market researcher Euromonitor at October’s SupplySide West trade show. During this time frame, North America’s probiotic supplement growth (55%) will also outpace the rest of the world’s (38%).
Read more at nutritionaloutlook.com.
Deerland Enzymes is pleased to announce the official opening of its new, state-of-the-art facility dedicated exclusively to manufacturing probiotic-based supplement products. Production at the new Deerland Probiotics facility has begun, and the company celebrated with a ribbon-cutting ceremony this week.
FDA is expected to issue a revised draft document governing new dietary ingredient (NDI) notifications to the agency.
Industry sources described release of the document as “imminent” and said it could be unveiled in the coming weeks in response to criticisms that the July 2011 guidance poses undue burdens to companies and is contrary to the 1994 Dietary Supplement Health and Education Act (DSHEA).
Read more at naturalproductsinsider.com.
After years of public and legislative debate, both the U.S. Senate and House of Representatives have voted to require companies to disclose the usage of genetically modified ingredients, or GMOs, in food products. The law would require manufacturers to display text, symbol or electronic code that indicates if the food includes GMO ingredients.
Read more at nutraceuticalsworld.com.
Best farming practices, new test methods to identify ingredients, better claims-making all are starting to shift.
Transparency and the consumer’s right to know everything about products—from where they were made to how they were made—are increasingly important for the public and regulators.
While problems with dietary supplements, from adulterated ingredients to claims that don’t match the science, are nothing new, all these issues have gained renewed fervor over the last year.
Read more at newhope.com
Join Deerland Enzymes at booth I39 at Ingredient Marketplace in Orlando!
Plan to visit us at Ingredient Marketplace to hear what’s new and exciting in enzymes and probiotics! Meet with our product development experts and let them know what your formulation needs are. Learn how Deerland Enzymes can customize an enzyme and/or probiotic supplement formula for your brand.
Make a plan now to stop by and visit us!
For pet owners, their animals are more than just companions. A 2014 survey from Packaged Facts, Rockville, MD, indicated that 83.5% of U.S. pet owners agreed with the statement, “I consider my pet(s) to be part of the family.” An even higher percentage (93.6%) of consumers who purchased dietary supplements for their pets’ health said this statement was true.
Read more at nutraceuticalsworld.com.