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Digestible is your go-to resource for learning about enzymes, probiotics and their impact on digestive health. Keep up with the latest trends in dietary supplements, learn why gut health is critical to overall wellness and immunity, and the science behind it all.

Stay up to date on the latest dietary supplement market trends happening in the digestive health category and learn about new innovations.

Trends Driving the Supplements Market to Soaring Heights

Category: Educational Articles

Nowadays, people are centering themselves around healthier lifestyles. Apps that track nutrition and electronic wearables that record physical activity are helping individuals meet their fitness goals. The plethora of information available on the internet also arms consumers with knowledge they can use to make healthy choices. As a result of these factors, the market for dietary supplements is experiencing tremendous gains.

It’s estimated that over two-thirds of American adults consume dietary supplements, generating $121.6 billion to the US economy. Fitness and sports enthusiasts are huge market contributors, and are expected to generate revenues of $37.16 billion by 2024. As premature births around the world rise, market observers predict that supplements formulated to reduce malnutrition will grow 9.5% between 2016 and 2024. Overall, experts at Grand View Research forecast that the supplement market will reach $278.02 billion by 2024, as consumers increasingly turn to these aids to optimize health and performance.

As individuals look to combat obesity and the ill-effects of being overweight, they are steadily seeking to improve their digestive health, priming this related-sector for growth. The digestive health supplement market includes probiotics, prebiotics, and digestive enzymes. The probiotic segment is experiencing rapid growth due to the increasing amount of research and discovery around the microbiome and the effects of gut bacteria on many levels of our health, even beyond digestion. Prebiotics help modulate the microbiota and enhance mineral absorption, while digestive enzymes break down macronutrients into smaller components to facilitate efficient absorption.

The sheer amount of data available on the internet, along with the nutrition/exercise tracking abilities of technology, are causing consumers to become more aware of their physical health, and what they should and should not be putting into their bodies. Many consider dietary supplements to be essential to promoting better wellness. Older individuals, in particular, spend a lot of money on health-related goods, and are likely to turn to dietary supplements as they age. Today, supplements are available in a variety of forms including traditional capsules, gummies, soft chews, granules, and liquids, providing many attractive options to consumers entering the supplements market.

An aging population, better awareness of nutrition and self-care, and the increasing variety of dosage formats are all factors taking the dietary supplements market to greater heights. These trends are creating excellent opportunities for products designed to promote digestive health. Deerland is a leading specialty formulator and contract manufacturer of enzyme and probiotic-based dietary supplements. To learn more about the probiotic and enzyme market, browse our Markets Breakdown blog topics.

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